News!! Chitika | Direct - Expanding Beyond Search-Traffic

On Monday 8 March, Chitika are introducing Chitika Select, a novel advertising production that displays ads to about additional readers.  This article is an initial overview of the implications for Blogger users.


Background:

Previously I've given an overview of Chitika.

At the fourth dimension I wrote it, ads were alone shown to visitors from the the States too Canada (based on their IP address) who got to the website yesteryear searching.   That has straightaway changed.


What's Changing?
From Monday 8 March 2010, Chitika are introducing a novel production called Chitika | Select, which they're describing equally an upgrade to Chitkia | Premium.  Under this novel approach, ads volition live on displayed to readers who larn to your site yesteryear search AND to others who about statistical techniques stimulate got predicted are to a greater extent than probable to click on ads.


Impact for Blogger users too readers.

On Monday 8 March 2010, all existing Chitka | Premium ads volition live on upgraded to Chitika | Select - unless yous opt-out of this yesteryear logging inwards to your account, going inwards to the My Account tab, too ticking the option(s) at the really bottom of the page.

Your the States too Canada readers may showtime to run into to a greater extent than ads:

• Whether or non the exercise depends on their behavior (and I'm guessing it volition stimulate got a piece to move out what kind of factors hateful that people are predicted yesteryear live on ad-clickers).
• Worst-case, seeing to a greater extent than ads could convince to a greater extent than readers to install ad-blocker software.

Some ads (but non all of them) may await dissimilar - nosotros don't stimulate got whatever details close this yet, too I'd approximate won't until 8 March at least.

The announcements country that Chitika | Select ads volition include both pay-per-click too pay-per-impression (CPM) banner too ikon ads, but they don't genuinely country whether the latter are a novel characteristic beingness introduced alongside Select or not.  The agency that the opt-out characteristic is presented makes me intend that they're likely new, though.


What's non changing:

Readers who

• didn't larn to the weblog yesteryear searching, and 
• who likewise aren't included inwards the grouping that Select ads are shown to

volition hold to non run into whatever Chitika ads:   the ad-space precisely collapses, without showing anything else or displaying alternative ads

The alternative-ads characteristic volition hold to move for Chitika Premium ads, but it wont' live on at that topographic point for Select.

There are another Chitika products apart from Premium, but they're to a greater extent than focussed to shopping sites, too hence likely non used yesteryear Blog-spot users, too they don't seem to live on affected.

For now, Chitika Select is alone available for US/Canada readers.   They country that the technology scientific discipline introduced behind Select volition permit them alter this inwards the future, but it's non changing for now.

---

Related Articles:



Chitika Overview

Putting Chitika ads into your Blog

Extra customization of Chitkia ads

And from Chitika:

• The blog-posting announcing the change
• Their white newspaper giving to a greater extent than background
• Opting out of Chitika Select
• Your questions Answered

Tweet

Subscribe to receive free email updates: